First Tennessee has exciting news. We are bringing together our family of companies under a unified set of brand names and a new logo. Capital Bank, First Tennessee Bank, FTB Advisors, and FTN Financial will become First Horizon Bank, First Horizon Advisors and FHN Financial, respectively. The unification of First Horizon’s banking, wealth management and fixed income businesses under a common First Horizon brand represents an important step in the company’s transformation strategy.
“We have a 155-year legacy of transforming our business to meet our customers’ needs and responding to changing environments,” said Dave Miller, president of First Horizon’s East Tennessee region. “Aligning our businesses under our First Horizon brand now represents much more than a name change. It represents our renewed brand promise – we understand that our customers have their own financial horizons and can rely on us to deliver on their individual needs and aspirations.”
Beginning this fall, the brand will be introduced through an advertising campaign, rebranding of financial centers, corporate buildings, and customer communication channels. Enhancements for customers include new products, enriched technology and customer innovation labs.
“Our goal is to continue to deliver a differentiated customer experience,” said Miller. “We will continue to emphasize providing the best service to deliver the greatest return.”
First Horizon’s transformation strategy advances its highly successful relationship-based banking approach to deliver modern individual experiences where data and technology enable rewarding in-person and digital interactions.
The company has a long history in Tennessee dating back to 1864 and holds the largest deposit market share in Tennessee. First Horizon has received numerous accolades including being ranked by American Banker magazine among the Top 10 Most Reputable U.S. banks and as one of the nation’s best employers by the National Association for Female Executives and Fortune magazine. Locally, the bank has been honored with the Knoxville Chamber’s Impact Award, the Young Professionals of Knoxville’s Most Impactful Business: Large Company, and the Clued In Senior Management award in the Knox.biz Top Workplaces survey, among numerous others.
“We’re honored by the faith our customers place in us to assist them with their financial needs every day and remain committed to earning their trust as we move forward with our values-based brand,” said Miller.