BRISTOL, TN (November 1, 2019) — McAlister’s Deli of East Tennessee and Southwest Virginia (known as Peak Restaurants) was awarded several awards, including Franchisee of the Year, during a presentation at the McAlister’s Deli National Convention in May of this year. Other awards included Best Operations and Highest Comp Sales. McAlister’s Deli wants to thank it’s guests by hosting a Guest Appreciation event November 4-8, 2019.

Schedule of Events:

 *   Monday, November 4, Public Service Day: All Teachers, Police, Fire, Military, First Responders, Social Workers, and Hospital Personnel with ID will receive 20% off.
 *   Tuesday, November 5, Treat Tuesday: Guests receive a Free Cookie with purchase of an entrée.
 *   Wednesday, November 6, Kid’s Day: Kids Eat Free with purchase of an entrée.
 *   Thursday, November 7, Thirsty Thursday: Guests get a free 32 oz. glass of tea (no purchase necessary).
 *   Friday, November 8, Fundraiser Friday: 10% of sales all day will be donated to our local chapter of Big Brothers Big Sisters:
    *   Knoxville-Area: Big Brothers Big Sisters of East Tennessee (Knoxville Office)
    *   TriCities, TN/VA: Big Brothers Big Sisters of the Greater TriCities
    *   Virginia Restaurants: Big Brothers Big Sisters of Southwest Virginia

​To win Franchisee of the Year, Peak Restaurants witnessed extraordinary achievements in new restaurant development, food safety, community involvement, overall guest satisfaction and was a leader in same store sales growth. The franchisee, which operates 13 McAlister’s Delis in East Tennessee and Southwest Virginia, was also named McAlister’s Deli’s Franchisee of the Year for 2015.

“I cannot tell you how proud we all were to accept this recognition on behalf of everyone at Peak,” said Chris Smith, Co-Owner at Peak Restaurants. Jeff Shawl, Co-Owner, added, “It’s a testimony to our teams’ hard work and their commitment to serving our guests, day in and day out.”

The Guest Appreciation Week offers are valid only Nov. 4-8, 2019 at Peak Restaurants locations in Oak Ridge, Knoxville, Alcoa, Fountain City Pigeon Forge, Kingsport, Johnson City in Tennessee and in Bristol, Roanoke (Towers Shopping Center location), and Lynchburg, Virginia.

McAlister’s serves guests daily. For more information, please visit the restaurants’ local Facebook page or visit or For an interview, contact Amber Clark at (276) 780-5365 or

McAlister’s guests always have the opportunity to skip the line by placing a to-go order through the McAlister’s app or online at McAlister’s also offers guests the ability to purchase catering for their next event online at, offering a variety of fresh, made-to-order catering options including breakfast, snacks, spud bars, salads, sandwich trays, box lunches and desserts. Whether it’s for one person or one hundred, a business meeting or a family reunion, they can cater a feast to please any crowd.

About Peak Restaurants
Headquartered in Bristol, Tennessee, Peak Restaurants, LLC, named McAlister’s Deli 2018 and 2015 National Franchisee of the Year, is a franchise of 13 McAlister’s Deli restaurants located in East Tennessee and Southwest Virginia. The company operates restaurants in Knoxville, Oak Ridge, Alcoa, Pigeon Forge, Johnson City, Kingsport in Tennessee, and in Roanoke, Lynchburg, Blacksburg, and Bristol, Virginia. For more information, visit Peak is owned by partners who own 25 restaurants under the Arby’s and McAlister’s brands.

About McAlister’s Deli
Founded in 1989, McAlister’s Deli® is a fast casual restaurant chain known for its genuine hospitality, sandwiches, spuds, soups, salads, desserts and McAlister’s Famous Sweet Tea™. In addition to dine-in and take-out service, McAlister’s also offers catering with a selection of sandwich trays, box lunches, desserts, a hot spud bar and more. With numerous industry accolades, the McAlister’s brand has more than 450 restaurants in 27 states. The company is headquartered in Atlanta, Ga. For more information, visit and find McAlister’s on social media.

McAlister’s Deli is recognized in the top 50 of the 2019 “Entrepreneur Franchise 500” and in the top three of “Entrepreneur’s Top Food Franchises: Sandwiches.” In 2018, Money ranked McAlister’s Deli #9 in the outlet’s rankings of the top “’fast-casual’ chains for your money in the U.S. McAlister’s Deli is also ranked in QSR magazine’s “The QSR 50” for 2018, as well as Fast Casual’s “Top 100 Movers & Shakers.” In 2017, Restaurant Business ranked McAlister’s Deli as one of “America’s Best Fast-Food Chains” and QSR named McAlister’s Deli as one of their “Best Franchise Deals.” In 2016, McAlister’s Deli was highlighted by Restaurant Business as the #2 “Consumer Favorite Fast Casual Chain” and by as “America’s Favorite Sandwich Shop.”