Tanika Harper, Harper’s Naturals | 865-208-5254 firstname.lastname@example.org | www.harpersnaturals.com Years in Business: 5 | Date entered into Propel: 2018 Revenue Growth since Propel: +30%
Describe your business and its core products
“Harper’s Naturals is a skincare company that provides handcrafted items with wholesome ingredients in every creation. We provide wholesale and retail skin and pet products. Our key sellers are aluminum free deodorant, African black soap, and muscle relaxation products.”
What is the value that separates you from you from your competition?
“Our value lies in how this company was formed. I did not create Harpers Naturals just for monetary gain. I had a personal skincare need that required me to make a natural product. I was diagnosed with an autoimmune disease and I needed skincare products that I could not buy in stores. This company is about our clients who have the same need – or just want more natural items their skin. We have an authentic, client centered philosophy and focus.”
Describe your ideal customer
“A middle aged female with children who have a skin ailment such as eczema or sensitive skin and are looking for a healthy, natural alternative. Our clients are generally mothers who are searching for solutions for both themselves and their family. We think people deserve natural options to the chemical based products on the store shelves.”
What is your vision for your company 5 to 10 years from now?
“Simply put, we want to be a recognized household brand!”
Do you have someone from Black History that you use as motivation for your business?
“I love Madam C J Walker. She had a similar problem and started making products herself. When she became wealthy, she then helped the children of her community and I am following her example.”
Why is it important for everyone to support Black businesses?
“Everyone needs to support black businesses because we’ve earned the right to be heard in the business community. It’s time to support our excellence not because we’re black, but because we’re good at our craft.”
About the Propel Mentor/Protégé Program:
The Knoxville Chamber’s Propel Mentor/Protégé Program pairs small businesses owned by women, veterans, and minorities with an established, community business leader for one-on-one assistance tailored to their specific goals and challenges. For more information email email@example.com or visit the website HERE.