Knox Commerce

Chamber’s 2018 Digital Marketing Series Features Industry Experts

Last month, the Knoxville Chamber hosted four workshops as part of its annual Digital Marketing Series, presented by BGT Recruiting & Consulting and the Tennessee Small Business Development Center.

The month-long series offered relevant programming for local business professionals to learn the latest in digital marketing from industry experts. Nearly 200 people attended the 2018 events, where they heard ways to help improve their digital marketing strategies and grow their businesses.

Here are some practical takeaways from the 2018 Digital Marketing Series you can begin implementing in your marketing strategy today:

Workshop 1: Grow Your Business Online with Google

Presented by: Demming Bass, certified StoryBrand guide and copywriter and award-winning brand strategist

This session taught attendees how customers find businesses online and how to promote their online presence with search engine optimization (SEO) and online advertising. Bass highlighted tools to help attendees run their business online, including Google Analytics, G-Suite, Google Trends and more.

Takeaways from the presenter:


Workshop 2: Don’t Just Post, Promote: Effective Facebook Advertising

Presented by: Slamdot 

This workshop detailed how to invest a relatively small amount of money into advertising on the world’s largest and most successful social network to date, effectively reaching new people and having a direct impact on growing a customer base, increasing revenue and improving profit in the process.

Takeaways from the presenter:


Workshop 3: Social Media & Employment Law: From Friending to Firing

Presented by: Chris McCarty, Lewis Thomason

Facebook claims over 1 billion active users and many of them work for you. This workshop provided practical advice for handling situations involving social media in the workplace.

Takeaways from the presenter:


Workshop 4: Image is Everything: Creating Power Visual Content

Presented by: Courtney Jernigan, creative director and owner at Knoxville Graphic House

This session served as a “how-to” on creating eye-catching visual content for social media channels, even if the company’s equipment is limited to last year’s mobile device.

Takeaways from the presenter:

See Courtney’s entire presentation on the Knoxville Graphic House blog by clicking here.